Pie Street

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Problem Statement:

Certain snacks and their experiences, only stimulate the sense of taste and sight and isolates the experience until the user finishes the snack. This makes the experience impersonal and immemorable.

Mission Statement:

As we navigate life in a divided and politically polarized country, our brand seeks to unite all kinds of people with a familiar, nostalgic taste palate and experience. Pie Street is an ever-evolving town that welcomes everyone to get a taste of retro Americana through mini pie-cookies. We strive to continue crafting more flavors that take people back to the best parts of the good ol’ days while leaving the stress, hustle and pressure behind.

Pie Street engages the user with an interactive and memorable experience by designing noteworthy, Americana branding and featuring interconnected collectables in each individual package to unite the brand as a whole.

Pie Street Video:

Logo:

Packaging:

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